HEALTH COACH - Pasta sales slump as Italians to "healthier options" to move diets Life & Style

HEALTH COACH -

 Pasta sales slump as Italians to "healthier options" to move diets Life & Style  
 
 But other countries as well as Italy cut on carbohydrates, including the United Kingdom, where 22 percent of adults say that they restrict their carbohydrate intake in an offer to improve their health. 
 
 Pasta may have been in the heart of Italian cuisine for centuries, but now it seems that consumers in Italy are telling Pasta La Vista to the traditional dish. 
 
 Research by market analysts Mintel shows that the sale of pasta in Italy had an annual growth rate (CAGR) of -2 percent between 2011 and 2015, with sales of 893,757 tons in 2016. 
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 While Italians still consume the largest volume of pasta per head 
 
 Mintel research notes that the retail per head consumption of pasta in Italy in 2016 decreased to 15.2 kg, from 17, In 1945, only 7 percent of the Italians claimed that they consumed all gluten-free pasta, while 13 percent of bio- Noodles and 36 percent whole grain noodles. 
 
 By the end of 2016, however, one of three (33 percent) Italians said they had eaten gluten-free noodles, with 8 percent eating it once weekly or more while 63 percent used organic noodles, 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Although the Italians turn their backs on the Tagliatelle, the Pappardelle and the Fettuccin, they stay for Mintel P three noodles eating nations. In 2016, only the Brazilians (1,204,176 tons) and Russians (1,166,186 tons) consumed more. 
 
 Jodie Minotto, a global food and drink analyst at Mintel said: "Health concerns about the carbohydrate intake continue to sell noodles, especially in Italy, where retail sales have steadily declined since 2009. 
 
 
 
 "The increasing popularity of protein and the resurgence of low-carb diets have made for a challenging environment for pasta that is being avoided in favor of foods that are perceived as healthier or supportive for weight management efforts become. The new product development, which focuses on a positive diet and fits into the continued interest in gluten-free food, will help to polish the image of the noodles. "